How Content Marketing and Social Media Work Together

While content marketing and social media might seem like two distinct things however, they actually complement each other. Brands can make the most of a powerful piece of content, like white paper or blog post, by posting smaller snippets of it on their social media channels.

A strategy helps you focus and maximize your efforts to get the greatest value from every piece of content. It can also help you avoid vanity metrics and determine what matters to your business, like branding awareness or traffic to your website.

1. Identify Your Audience

Social media marketing is a great tool to build relationships with potential customers. Before you can design the best content for your target audience, you must first learn about the people they are. This will help you create a strategy more likely to reach your goals and improve your bottom line.

Begin by observing who interacts and follows your company on social media. What are their areas of interest? What information do they seek and why? This information will enable you to find similar people across other social media platforms.

You can also gain insight into your audience if you study the content of the companies in your industry. What kinds of posts are they making and sharing? What type of content is proving successful for them? This will provide some insight on how to make content.

In addition, you could reach out directly to your audience on social media to see what they want to hear from you. For instance ModCloth, a clothing store ModCloth regularly asks its followers to submit photos of themselves wearing their clothes. The photos are then showcased on ModCloth's social media accounts. This approach makes the brand feel more connected to its customers and can help drive engagement.

It's time to write and distribute content once you've identified and defined your audience. Keep track of your metrics, but only those that relate to your SMART goals and KPIs you defined in Step 1. Remember that not every content will be successful immediately - but you will eventually see the results if you are consistent and stick to your plan.

2. Create a Strategy

You need a strategy to increase your social media presence. You won't gain new followers, persuade them to visit or even convert to your website by posting random content without a purpose or strategy. Create a plan of action for content that you and your team will be able to follow. This will aid you in setting SMART goals, develop and share content frequently and evaluate your results.

To create your social content marketing strategy content marketing for your media, start with your buyer personas for social media (or fictional representations of your ideal clients). Then, you can think about the kinds of content they enjoy and the formats that work most effectively on each platform. Instagram and TikTok, for example are great platforms for visuals, such as short videos and photos. Twitter, on the contrary, is best for posts that are text-based or linked.

Think about how you can utilize each platform in a unique manner to showcase your brand. Instagram is an excellent platform for fashion brands that are looking to showcase their unique products and designs. Similarly, Stumptown Coffee Roasters uses their Facebook page to highlight events and locations across the country.

Another effective way to boost engagement on your social media profiles is to encourage your audience to engage with you through the use of calls-to-actions in your posts. For instance, if you are hosting an announcement or giveaway, ask your followers to leave comments or tag their friends or share the post with their friends.

Remember that social media is an excellent location to showcase testimonials from customers and reviews. They are extremely effective at increasing the trust that your customers have in you, particularly when they are posted by other social users who are using or recommending your product or service.

3. Create Content

You need to create content that is relevant to your target audience to effectively market your company on social media. This can be accomplished by many different methods, such as blogging, videos as well as podcasts, infographics, and podcasts. It's also important to consider the type of content that your audience will want to see and share. For instance, research suggests that fun and personal content performs well on social media, whereas information and promotions score lower.

Once you have a clear idea of your audience and your marketing goals You can begin to plan out the types of content you'd like create. It is best to mix entertaining, informative or educational posts with promotional posts. This will increase the chance of your audience becoming a client by enhancing their engagement with your company.

One of the most popular methods for creating content is to talk to experts in your field. This is a great method to learn about the latest trends and tactics in your niche as well as gives you a chance to promote your company by sharing the content on the interviewed individuals' own social networks.

Other types of content include industry news updates, tips, tricks and hacks. It is also advisable to incorporate visual content into your posts, as this has been shown to be more effective in drawing attention and boosting engagement on social media.

Additionally, it's important to monitor the performance of your content marketing on social media (get more info) and make the necessary adjustments. If a particular style of content performs poorly, you may need to alter its subject or angle.

4. Share Your Content

If you've developed a plan and written interesting content, it's essential to share it on social media. This is a fantastic opportunity to increase your reach and gain new customers. Keep your updates brief and use captivating headlines. Don't forget to vary the type of content you share - images, videos texts, and links are all good options.

It's also an excellent idea to get people interested in your content by posting it on different platforms at different times during the day. This will ensure that you're reaching the largest number of people possible.

You might also consider partnering with influencers or even running contests. This can be an excellent method to drive traffic and buzz for your business.

When your audience starts to trust you as an authoritative source, they are more likely to be engaged with your content and turn into customers. It is important to place more emphasis on quality rather than quantity when it's time to implement content marketing.

It is important to remember that if you are employing a pillar approach to content marketing, it's recommended to share links to your lengthy content on social media. This will give your audience a preview of what's coming and encourage them to go to the entire article or blog.

It's not always clear why certain content is shared more often than other content. It's worth looking into the psychology of sharing to determine what is driving people to share certain types of content. This will allow you to develop a more effective marketing strategy in the future.

5. Track Your Results

It is crucial to keep track of the results once you have created your content and then shared it. You'll be able tell if your strategy has been successful or if you need to tweak it. For instance, you might observe that one kind of content is performing better than others, or that certain platforms provide more engagement than other platforms. You can use tools like Mention and Hootsuite to monitor your social media engagement and see how your content is performing.

It is also important to remember that even if your content is performing well doesn't necessarily mean that you should continue sharing it on every platform. Each platform has its own audience and its own best practices, which is why it is essential to tailor your content for each platform. This way, you will not overdo it and upset your viewers.

When analyzing the results, be sure you include all metrics that are important for you and your staff. Choose metrics that are in line with your SMART goals and KPIs. Be sure to differentiate these metrics for each of the social media platforms you utilize.

You can combine content marketing and social media successfully if you have the right strategy and tactics. This will allow you to increase brand awareness, drive visitors to your site, increase leads, boost sales, establish authority, and more. For more information about how to implement a successful content marketing agency london marketing strategy read this free guide that you can download from DemandJump. It offers strategies, case studies and more from businesses just like you that beat the algorithms and won at content marketing content planner. Sign up today to get your copy!